Donna Karan stop on menswear collection
New York-based fashion house Donna Karan, owned by French luxury goods company LVMH, said it would stop the production and distribution of its spring/summer 2003 menswear collection while preparing a relaunch of the line in autumn 2003.
"It is our long-term objective to reposition the brand. We are convinced that we can heighten Donna Karan menswear, which was launched in 1992, is well placed in terms of product quality, distribution channels and market presence," CEO Pino Brusone stated.
The company added that the autumn/winter 2002/2003 collections will be delivered punctually, and a "reduced menswear" collection will be available at DKNY stores in the period it described as a "period of transition".
Some people believe that this step may be a result of Donna Karan's trading difficulties. The company posted a loss of $ 53.7m for the three months ended 30 September 2001.
"It is our long-term objective to reposition the brand. We are convinced that we can heighten Donna Karan menswear, which was launched in 1992, is well placed in terms of product quality, distribution channels and market presence," CEO Pino Brusone stated.
The company added that the autumn/winter 2002/2003 collections will be delivered punctually, and a "reduced menswear" collection will be available at DKNY stores in the period it described as a "period of transition".
Some people believe that this step may be a result of Donna Karan's trading difficulties. The company posted a loss of $ 53.7m for the three months ended 30 September 2001.
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